Quote: "Quite frankly, I don't care. I don't care that it's not innovative, it's not pretty, it's not the highest tech there is. It does everything I want it to. I don't want to have to 'relearn' how to use a computer in order to use mac or linux. I'm happy with Windows. I tried mac and linux, and I didn't like either because it's not what I'm used to. If I'd been brought up to use macs things would be different. I don't think Windows is better than Macs or Linux in any way, but I prefer them in any case."
Yes, because MS have made it so you don't care

By being there first, on every machine, required for every application etc. their products become the de facto expectation of you and every other user. To a degree, that's good - they make passable software. The problem is, this expectation is embedded to the point where things can no longer evolve and adapt. Businesses can't move to the next big things, because their staff are trained in product [x] that requires library [y] that only runs on Windows.
That kind of situation sucks, and is just a giant cash cow for MS, whilst limiting future development and progress. Things can only progress at the same rate as Windows does, effectively, because something that isn't part of the Win. ecosystem, or is in contrast with Windows is ignored or sidelined. Of course, to the average user, Windows
is their computer, so they couldn't care less. Think bigger though, and the only way is down.
EDIT:
Frankly, I can't wait until Windows moves to the cloud. Not because of the possibilities, but more the fact that I can 99% guarantee that MS will screw it up. And when they do, they're ripe to be destroyed, because they're not giants in that industry, they don't have any form of lock-in/monopoly, cloud services are not visible (so 'de facto ness' is irrelevant), and developers/users aren't constrained by APIs, porting etc.
I think that's another reason why Windows never really advances very far in any particular direction. Not just because they want to keep it usable and backward compatible: but because if they move into a zone they don't dominate, they have a chance of losing a segment of their hold on the OS (and hence the PC ecosystem as a whole)
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