People who smoke are at risk of cancer.
This device provides a nicotine fix to smokers without the risk of cancer.
It's designed as a replacement for smoking that is less harmful and probably an easier route to quitting. Smoking is part physical addiction for a lot of people as well, so this takes care of that issue quite well, providing a tangible smoking experience with much less risk.
I was gonna suggest these to my dad, who always has trouble stopping smoking, gum and patches never work for him, maybe it's worth trying a different angle - i.e. start using the usb ciggy and ween off that instead. At least there's a chance that someone trying to stop, would go back to the USB ciggies instead of real ones, and that's a step in the right direction IMO. For one thing, passive smoking is not an issue so this is a ciggy that can be 'smoked' anywhere, in front of kids, at work, in a bar, in any public place really. Often it's passive smoking that is the whole concern and I think that introduces a lot of pressure - people have to go at their own pace when stopping, and this might well stop people feeling like social outcasts, either when socializing with non-smokers, or trying to quit around smokers.
Now if they can just make a USB coffee cup, or USB waffles, I'd be happy.
