I played a little bit of it during the beta. The character customization is quite impressive, and damn if the game doesn't look good.
Past that, it feels very WoWish, with the game holding your hand for nearly everything except PvP. That's not to say it's a bad thing, I can't say anything bad about WoW's design, given its popularity and success.
Apparently the later levels become a major grindfest as quests that give a decent amount of experience become fewer and far between, which seems to be the par for many MMOs from overseas.
Though I can't say anything too bad about that either. My favorite MMO was FFXI and it was the same case too.
AMD Opteron 185 Dual Core 2.6 Ghz | 2 GB RAM | 8800 GTS 640MB | Windows 7 Ultimate 64-bit