It looks cool, but so did the original 360 beta of BC, and to be honest the game was a fairly hefty disappointment. I liked the multiplayer beta, seemed to point towards the game being pretty good, but I think they pushed it too far away from BF2.
BF1943 on the 360 is great, and it's based on the BF:BC2 engine, so I think that things have been pulled back a bit, to the more traditional gameplay, so I'm more inclined to buy it.
What I think is great though, is how so many 360 users get their assess banned from XBL for using chipped-hardware - I think it was actually a sting in conjunction with MW2, duh - they download a pirate version of the most anticipated game, then play it before anyone else, online, registering their console through XBL as being chipped. There's 200,000 more retards on this planet than I originally assumed.
Just thought that might get a little smile from any PS3 owners reading

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The worrying thing IMO is how quickly the original XBox was dumped by MS - if they keep pushing, then MS will just go onto the next-Box and that will be the story of that - another pre-maturely dead console with the PS3 strolling on for years after.