Sorry your browser is not supported!

You've just polished off a nice game, and you want to sell it, well the next step is looking at advertisement.

I don't believe many people realize how much advertising can affect how well a game does or even doesn't do.

So I'm going to try and build a little list of ways to get on with advertisement.

--------Advertising Online----------
¤ Facebook / twitter
¤ Having our own blog as you go through making your game from scratch
¤ Youtube videos
¤ Getting your game reviewed
¤ Advertisement on any website really could be beneficial
------------------------------------

--------Advertising Offline----------
¤ Billboards, and there not actually that expensive
¤ Global/Local Magazines
------------------------------------


On a side note I am tempted to invest maybe 100 GBP into facebook adverts, anyone really got any experience / other ideas?

From what i understand in my local area, Billboard advertising is about 200 quid per week, i'm not sure that this is per billboard, but i can't imagine it being any other way. Most Indie Devs don't really have that kind of cash floating around for a billboard.
There are plenty of ways to get your game out there for free, just posting it in forums around the web is a good way to gain interest. There are also sites around allowing you to upload your game and have it rated by the people who download it.

You could try selling it online, like on such as eBay.

Facebook is an awesome advertising platform. I use it to advertise stuff locally too! It's great. I had a garage sale, cost me one USD to advertise on facebook, and I had one confirmed visitor who told me he saw my ad on facebook, he bought 3 dollars worth of stuff Not a great ROI, but I was trying to get rid of stuff

Of course, advertising nationally, but still to the right people, can yield good results. I live in a town of only 10,000, many of whom are not on facebook.

With Google and Facebook, you can easily find coupons for $50 to $100 for opening accounts. Just search around. Shoemoney.com often advertises these types of deals, and he offers great insight into online marketing in general.

In the newsletter there was mention of an nvidia store, you would want to certainly get in on that.

And some important advice, make absolutely certain your game is as professional as possible. Make sure it complies with all the "games for windows live" rules. Even if you don't pay to get certified, nobody's going to like your game if it doesn't follow the basics like where to store save files and how the installer should work, and xbox controller support (when applicable).

Build hype, lots of hype. How you do that is up to you. One company I recall bought pizza for google employees.

Also, don't be afraid to invest in good artwork. For a few hundred bucks, you could get a college student majoring in art to help you. He'd be happy to get some spending cash and to add a real project (that is, if the game's any good to begin with) to his portfolio, and for anybody who has a full time job, it doesn't break the bank.

Heh, I've had quite a few bad experiences relying on others for such things as art work etc.., no one seems to have the motivation anymore even for money.. delays and so on.

Oolite, 200 pound for one week.. that's just it with advertising you don't know if people who see it will infact buy your game, say you sell it for 14.99.. 10,000 (in that week) see it 10 buy it, that's only 150.00. I suppose it's all about a bit of risk.

Heh I've posted comments about some of my games before on facebook and had a few sales here and there from it. Mostly friends, and friends of friends buying it.