Sorry your browser is not supported!

You are using an outdated browser that does not support modern web technologies, in order to use this site please update to a new browser.

Browsers supported include Chrome, FireFox, Safari, Opera, Internet Explorer 10+ or Microsoft Edge.

Geek Culture / Logo Design/Branding

Author
Message
Insanity Complex
19
Years of Service
User Offline
Joined: 16th Sep 2005
Location: Home
Posted: 11th Jun 2010 12:25
Link
Well, I've been seriously exploring digital art, primarily in fractal works, for a year or so. Over the past month or two, I've had slight itches to take a poke at "branding" my work, or something along those lines.

Honestly, I don't really know where to start at all in regards to this. But, I figured, a logo idea isn't a bad start. The one name I came up with that I really liked was IntraArt, so I worked around that.

What I came up with was this. I like it, but am looking for input as to how it can be improved. I'm also looking for some guidance on where to go from here. Trademarks, copyrights, etc have always confused me every time I looked at them. I know that some folks around here have more experience with this type of thing, so I figured it wasn't a horrible place to ask.

I guess half the problem is I'm not completely sure what I'm asking either Any help is appreciated, and if any extra info would help, don't hesitate to ask.

Back to top
Profile PM Email
lazerus
17
Years of Service
User Offline
Joined: 30th Apr 2008
Location:
Posted: 11th Jun 2010 16:40 Edited at: 11th Jun 2010 16:42
Link
For an art branding, its very boring.

Take alook at,

http://shinerai.deviantart.com/art/hydra-s-swamp-163210752?q=sort%3Atime+gallery%3AShinerai&qo=1

Sorry its not linking properly

Shineria'slogo on the bottom left, things like that suit art work better than a solid block like yours.

Before i go any further ill just check something lol

Are you actually trying to brand your art work, as a sign on type thing or are you actually trying to go for a company type brand ^_____^

Its just casue you said you were into to digi art for so long ^_^


http://lazerus-reborn.deviantart.com/
Back to top
Profile PM Email
Shaun Of The Dead
16
Years of Service
User Offline
Joined: 28th Jan 2009
Location: Wouldnt you like to know :P
Posted: 11th Jun 2010 18:10 Edited at: 11th Jun 2010 18:10
Link
The line doesnt look very straight under the text. I would say redo the logo but in a larger format to get a higher quality image that doesnt have these little problems. Same for the 'things' above the text. You can see some of the pixels and because of that it makes it look less professional IMO.

Need any help, dont hesitate to ask me, msn is always wanting some new friends and i have done a fair bit of branding myself.

Back to top
Profile PM Email Website
xplosys
19
Years of Service
User Offline
Joined: 5th Jan 2006
Playing: FPSC Multiplayer Games
Posted: 11th Jun 2010 18:38
Link
Your "logo" should reflect your (or your company) vision. Many people - and I'm not saying that you are - create a logo first, and then try to build an idea/company/vision around it when it should be the other way around. You don't want to change your logo or "catch phrase" down the road and loose any recognition/notoriety you may have gained over time so think about it very carefully.

As for how you can improve your logo, you'll get answers like "straighten out this line" or "use a different color or font" but in the end only you know how well your logo represents your vision.

I'm all for simple, high contrast and such for customer recognition, retention, and printing considerations, but it does seem a little simple to me. Something as simple as using two different colors for Intra and Art could make a difference. Also, "design from within" is a little too close to the text above and makes it a little busy and difficult to read "at a glance" which is another important part of recognition.

There's a lot more to it and you can probably find a wealth of info with Google. Just take your time, don't limit yourself and remember that you'll have to live with it for the long run.

Back to top
Profile PM
Shaun Of The Dead
16
Years of Service
User Offline
Joined: 28th Jan 2009
Location: Wouldnt you like to know :P
Posted: 11th Jun 2010 18:45 Edited at: 11th Jun 2010 18:49
Link
Im with xplosys on this one. Try and build the logo before starting the business fully. If the logo is already there you will find it hard to fit the logo around the company. Ive been through around 3-4 different logo's for my business/website because i made them afterwards.

Also, if your a design company try and use more than black and white, black and white dont work very well with design businesses. Chrome works well but i suggest researching some colours of popular logo's first.

P.S. This was also a sig test

Back to top
Profile PM Email Website
xplosys
19
Years of Service
User Offline
Joined: 5th Jan 2006
Playing: FPSC Multiplayer Games
Posted: 11th Jun 2010 19:00
Link
Quote: "i suggest researching some colours of popular logo's first.
"


Research is critical if you're serious. There is so much more to a logo than a pretty picture, and it's something that has to represent you for a long time.

Back to top
Profile PM
Shaun Of The Dead
16
Years of Service
User Offline
Joined: 28th Jan 2009
Location: Wouldnt you like to know :P
Posted: 11th Jun 2010 19:05
Link
Yes. But most logo's without atleast 2 colours are overlooked alot.

If you think about it, almost EVERY successful logo has 2-3 colours in that arent black and white.

Also. Insanity, a logo doesnt HAVE TO contain the name of you business. It could just be a symbol that represents you (
e.g. Apple logo (The Chrome Apple))

Back to top
Profile PM Email Website
Quik
16
Years of Service
User Offline
Joined: 3rd Jul 2008
Location: Equestria!
Posted: 11th Jun 2010 20:44
Link
Quote: "black and white dont work very well with design businesses"


right, allow me to prove you wrong:
http://www.wired.com/images_blogs/gamelife/images/2009/03/25/lionheadlogo.jpg
and iam sure there is a lot other proffesional companies which uses black and white color out there.. anyhow
here is an example on how it can look good with colours:
http://www.pcnews.by/UserFiles/Image/Reviews/soft_games/ut3/unreal_logo.jpg


i acually like ur logo, Insanity Complex, it is very simple, which an logo should be, however i would love to see one in colour^^ and yes, the bottom line on ur logo isnt straight, fix that


[Q]uik, Quiker than most
Back to top
Profile PM
Shaun Of The Dead
16
Years of Service
User Offline
Joined: 28th Jan 2009
Location: Wouldnt you like to know :P
Posted: 11th Jun 2010 20:50 Edited at: 11th Jun 2010 20:59
Link
Quik. I would like to prove you wrong because Lionhead isn't a design company. They are a game developer so the 'rules' on logo's change with the genre of business.

Either way, when it comes to design businesses its best to have colours other than black and white to make it stand out. The chances are if you showed two logo's to someone they would choose the more colourful logo over the black and white one because it appeals more. It is very different from design company's to game dev company's as designers are looking for work, game devs create then sell because noone pays them to make the game for them.

A good idea for you would to do a mindmap of whatever your business will be doing. Add anything that may relate to it and use that mindmap to give you ideas for the logo. Its alot easier to get ideas from a sheet rather than your head at that particular moment when your on photoshop or whatever.

Some Graphic Design Company's logos:



Back to top
Profile PM Email Website
Quik
16
Years of Service
User Offline
Joined: 3rd Jul 2008
Location: Equestria!
Posted: 11th Jun 2010 21:04
Link
oh it seems i missed the design point xD


[Q]uik, Quiker than most
Back to top
Profile PM
Indicium
16
Years of Service
User Offline
Joined: 26th May 2008
Location:
Posted: 12th Jun 2010 00:34
Link
Just to make a point, the McDonalds logo is only one colour.

Rawwrr. Sig Fail.
Newcastle is awesome
Back to top
Profile PM
Shaun Of The Dead
16
Years of Service
User Offline
Joined: 28th Jan 2009
Location: Wouldnt you like to know :P
Posted: 12th Jun 2010 00:41 Edited at: 12th Jun 2010 00:45
Link
This is one colour?

http://www.progressillinois.com/files/images/McdoLogoCorp1[1].png

You have to remember the "m" itself is almost always on a red background (In the UK anyways...) and is also following different 'rules' for logo design as i stated earlier.

[EDIT]

Sorry. Linking isnt working...

Back to top
Profile PM Email Website
Insanity Complex
19
Years of Service
User Offline
Joined: 16th Sep 2005
Location: Home
Posted: 12th Jun 2010 01:40 Edited at: 12th Jun 2010 02:00
Link
I appreciate all the input, keep it coming This is just my first rough draft, just starting to dip my toes into the idea.

Quote: "Are you actually trying to brand your art work, as a sign on type thing or are you actually trying to go for a company type brand "


I guess a little bit of both, which may be the problem.

[Edit] Oh, and the line not appearing straight is a result of me not cleaning up It is straight, but not clean, so certain areas of it, especially on the right side, drop down an extra ~1px. It wasn't intended as a perfect draft so I didn't spend a lot of time on refining anything

Back to top
Profile PM Email
Kevin Picone
22
Years of Service
User Offline
Joined: 27th Aug 2002
Location: Australia
Posted: 12th Jun 2010 05:33
Link
Insanity Complex,

Works for me, although i don't think the qualifying statement (Design from within) needs to be part of the logo.


New PlayBasic Learning Edition Released 24th April 2010
Back to top
Profile PM Website
Insanity Complex
19
Years of Service
User Offline
Joined: 16th Sep 2005
Location: Home
Posted: 12th Jun 2010 07:24 Edited at: 12th Jun 2010 07:30
Link
Quote: "Works for me, although i don't think the qualifying statement (Design from within) needs to be part of the logo."


Yeah, I was thinking that for most uses, such as in the bottom corner of whatever work I put it on, I'd remove that bit. I just figured when it's on its own I'd have that statement there

[Edit] And on the note of color, that's where I struggle the most, to be perfectly honest. Being partly colorblind, colors just don't make the same sense to me that they do for other people. Most of my art where I absolutely have to use a variety of colors, such as forum signatures or other things I do in photoshop, I tend to use the eye dropper a lot, while changing the colors based on value to try and keep at least remotely similar colors in use. :/ Really don't know what to do to get used to working with colors

Back to top
Profile PM Email
BiggAdd
Retired Moderator
20
Years of Service
User Offline
Joined: 6th Aug 2004
Location: != null
Posted: 12th Jun 2010 07:41
Link
Quote: "Yeah, I was thinking that for most uses, such as in the bottom corner of whatever work I put it on, I'd remove that bit. I just figured when it's on its own I'd have that statement there"


Maybe you could leave it in, but draw less focus to it, so remove the underscore and perhaps make it a lighter grey.

Back to top
Profile PM
Insanity Complex
19
Years of Service
User Offline
Joined: 16th Sep 2005
Location: Home
Posted: 12th Jun 2010 08:12
Link
Well, I tried to play with color a bit, as well as what you were talking about BiggAdd. This is what I've got so far in that regard with the original below it for quick comparison




Back to top
Profile PM Email
Shaun Of The Dead
16
Years of Service
User Offline
Joined: 28th Jan 2009
Location: Wouldnt you like to know :P
Posted: 13th Jun 2010 14:20
Link
I like the blue'ish one more. But i think theres still a bit too much going on there.

But some of the pixels within the text are very noticeable. I suggest making the logo at a higher resolution and resizing it down to make it seem higher quality when its smaller, this also allows you to have a larger image for backgrounds, posters etc...

Back to top
Profile PM Email Website
Libervurto
18
Years of Service
User Offline
Joined: 30th Jun 2006
Location: On Toast
Posted: 14th Jun 2010 18:35
Link
I like the blue one too, don't think the tag line needs to be on there though. I find taglines a bit pretentious tbh; Your brand should say something without you having to speak for it.

I like the simplicity of your logo. IMO a logo needs to be instantly recognisable, and the fewer lines you can use to achieve that the better. Look at Nike or Adidas for example.

I don't agree with the colour argument, ideally you want a logo that doesn't rely on colour so you can put it anywhere and in any colour and still recognise it as your brand.

Back to top
Profile PM Email
BiggAdd
Retired Moderator
20
Years of Service
User Offline
Joined: 6th Aug 2004
Location: != null
Posted: 15th Jun 2010 00:23 Edited at: 15th Jun 2010 00:30
Link
I have been playing around a little, and here is how I would tackle your logo:



Although I'm sure I've seen something similar somewhere, just can't seem to pinpoint where.


But my thought process was:
IntraArt -> Intra = within, inside - > InsideArt -> Art Inside


Maybe you can come up with something similar following the same thought process, of breaking down what the brand name means.

Back to top
Profile PM
Asteric
17
Years of Service
User Offline
Joined: 1st Jan 2008
Location: Geordie Land
Posted: 15th Jun 2010 20:35
Link
Im sure scaling wont be a problem Shaun, text, at least is photoshop is vector based, meaning that the imaged does not distort/blur when scaled.

Back to top
Profile PM Email Website
Shaun Of The Dead
16
Years of Service
User Offline
Joined: 28th Jan 2009
Location: Wouldnt you like to know :P
Posted: 15th Jun 2010 20:54
Link
What program are you actually using Insanity Complex?

Back to top
Profile PM Email Website
Insanity Complex
19
Years of Service
User Offline
Joined: 16th Sep 2005
Location: Home
Posted: 16th Jun 2010 06:58
Link
Photoshop right now. I haven't made anything in vector, as right now I'm mostly just brainstorming with it, putting out rough drafts and such.

Back to top
Profile PM Email
HowDo
22
Years of Service
User Offline
Joined: 28th Nov 2002
Location: United Kingdom
Posted: 16th Jun 2010 16:53 Edited at: 16th Jun 2010 17:14
Link
@Insanity Complex

I see that the word Intra has the word Art in but backwards, something like a mirror at the end to show the art part and would show that is within as well.


Intra | Art
mirror ^

If can do It I'll post a picture.



well that the idea could not colors to work right.

Dark Physics makes any hot drink go cold.

Attachments

Login to view attachments
Back to top
Profile PM
Back to top

Login to post a reply

Server time is: 2025-05-24 01:38:04
Your offset time is: 2025-05-24 01:38:04