Thanks for all the tips.
I eventually realised the UV map was just fine. In Wings, it was just so big that it couldn't display. I scaled it down and found it was very nicely mapped out.
Now, in Wings I can see it working quite well, but I would prefer to use TS for the final cut. I think I could do some good stuff with fur to add a bit of realism (this is for a 2D render, not for a game object).
BUT, in TS, I can't see the texture correctly? It turns Yellow, but the finer detail and the logo just aren't there. I've installed Yafaray offline renderer but I can't get get as far as texturing it correctly.