The problem the firm had that I was working for, Sonic, was our size. We where so big on advertising that we placed an advert in every computer magazine every month, sometimes we even did the national papers. So Future knew we wheren't going to say no.
Amazing isn't it, that buying in bulk can sometimes work out more expensive.
The company btw was Intermediates, some here might recognise them as Special Reserve, other might recognise them from the two girls in bikini's used to advertise the RAM. Now there's a story, I had a long discussion with the guy responsible for using those girls one day...
The long and the short of it was, yep - we know the club magazine (catalogue to you and I) is going to get 'spoilt' on this page, but we also know that RAM sales are up over 300%.
So you heard it here first, Bikini's sell!
It's quite funny really because there was this girl called Emma in sales who was modelling the club T-Shirt until I told her that story on the way home one night. I don't think she ever got in my car again, I think she thought I meant 'my' club magazine.
Pneumatic Dryll