Ah, so you're going to Derby after all...well be sure to join a society there, Computing and Gaming society are using XNA to make a game, Baggers is currently a first year on the computer games programming course (which I'm kind of guessing is an area you're looking to apply for), so he might be one of years. Also, if you do come, I strongly suggest joining the Harpers society, me and two friends just founded it officially with the Student union this evening, so you know it's worth a good laugh.
Of course you need to get in first and before that, your application.
Remember take my criticisms as a pinch of salt, I've realised when I criticise a piece of writing I forget to say what's good about it and go straight in for the weaknesses.
Manic has done a good analysis of your work. I don't think the person on the other end will care about your life ambitions or what you've loved when growing up or anything
too personal - rather, like it was stressed when I wrote mine, is to 'sell' yourself, not in the illegal way, but reveal your best skills in the best light and why you have chosen these guys. But because you don't need to be personal, doesn't mean you can't be passionate and from reading that, you clearly are.
Unfortunately I wrote my personal statement on our old 6th form computers, now that I'm at uni I can't access it, so I can't use it as an example (shame because I was proud of it, dare I boast, it got a compliment in the reply letter)
Your writing there is what my A Levels teachers called 'pal-y', rather than going in for a bit of writing, you've written as though you'd speak - not a problem, not everybody is a writer, you just need to make sure it look good...I'll write a paragraph opening as though I was writing a personal statement...lets say a magazine publisher. (because writing is my main passion)
(rough draft, normally I'd rework some 3/4 times for perfectionism)
Writing is the medium that I am most passionate about, because of this I have actively taken on creative ways to apply my skills as a writer. Initially I considered myself a prose and poetry writer, but through experimentation in other kinds of media has led me to expand my writing waveband - thus I wrote a few game and book reviews for an online publication and soon began writing a set of personal academic articles to be shared within the internet community. More recently, I have taken the mentality of a writer and applied it on a more vocal level with live radio broadcast and demonstrations of storytelling from a more traditional, oral point of view.
That would be my opening for something that relates to me - then I might move onto other things - I mean skills specific for the course/job are fine and dandy, but you need to offer more - such as communication skills, sociability...today I prepared a brief statement as to why I should be voted as secretary of the Harpers society which attempted to boast social skills, knowledge and interest as well as organization skills.
These all sound like self-indulgent boasts that we're all too English to express in normal day to day life (unless you're an arrogant twit, which must of us aren't), but really, selling yourself kind of has that effect (basically, you're telling them why you're more important than the other person they're considering to accept that has similar qualifications)
Quote: "I like to read fictional books in my spare time; my favourite author is J.R.R Tolkien. I also like to sketch ideas and characters, though I’m no artist, I still like to draw on occasions"
Could you expand a little? You made a point, explain it, otherwise these interests stand out on their own without any friends (and stick out like a sore thumb) - can you say anything useful about JRR Tolkein that's useful? Equally for drawing, you can't say much about drawing that's relevant (plus you made a negative point, you're selling yourself not presenting your weaknesses). And it might as well be said that 'colloquialisms' (slang, street talk or whatever you wanna call it) shouldn't appear in a formal piece of writing, even 'I'm no artist' is considered formal English.
Well anyways fellow, good luck with this and hope we've been of service to you, I might come back with a better analysis, when I feel less like a diseased zombie with a migrane.
Exit Pursued by man-bear-pig