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Geek Culture / IKEA comes to The Sims

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Zappo
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Posted: 15th May 2008 16:01 Edited at: 15th May 2008 16:02
It seems advertising in games is taking another BIG step. EA are releasing the "The Sims 2 IKEA Home Stuff Pack" in June so that Sims 2 players can use real life IKEA furniture designs in their virtual houses. These really are proper IKEA items with real names you can go and purchase from their stores, like the EKTORP sofa, EXPEDIT TV unit, LEKSVIK coffee table and KILA lamp, etc.

At $19.99 USD / 14.99 EUROs, will people actually buy this pack? Should they have to buy it as its such a huge advertisement for IKEA? Personally I don't mind some advertising in games if it keeps costs down and using real life brand names can add realism, but when its this blatant and purely for advertising purposes, shouldn't it be completely subsidised?

I've shown it before but this image I created a while ago just for a laugh seems to be getting closer to reality:
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El Goorf
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Posted: 15th May 2008 18:40
do we get to watch the sims argue over the pressures of assembling a DIY-flatpack?

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Matt Rock
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Posted: 15th May 2008 21:13
They did this previously with the fashion pack, can't remember which company it was that made the stuff in it though.

Samoz83
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Posted: 15th May 2008 21:19
Quote: "They did this previously with the fashion pack"

I believe it was H&M

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Seppuku Arts
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Posted: 15th May 2008 22:41 Edited at: 15th May 2008 22:41
IKEA furniture can look bad in games too! Can't say I approve of the blatant advertising, the pack is an unnecessary gimmick that people will fool for and it'll sell, plus it covers its market.

And of course, I think Bill Hicks has something to say about such things:

Warning [Explicit Content...the guy liked to swear strongly]
http://www.youtube.com/watch?v=gDW_Hj2K0wo

"Experience never provides its judgments with true or strict universality; but only (through induction) with assumed and comparative universality." - Immanuel Kant
Pus In Boots
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Posted: 15th May 2008 23:16
All advertising is evil. It invades every medium- every corner of our society. They inhabit tv, radio, newspapers, magazines, billboards, buses, trains, the internet and now videogames. This is obviously EA selling out as usual. (Which is a shame, because they've made some great games.) Fortunately, gamers are too smart to buy into their scheme. Nevertheless, there will continue to be increasing space for advertising in videogames and it's the big publishers who are being seduced by these advertisers.

Get used to it.

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5867Dude
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Posted: 15th May 2008 23:38
I would be okay if it was maybe £5 but any more than that and its stupid.
Its like paying to see a ad on tv.


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NeX the Fairly Fast Ferret
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Posted: 15th May 2008 23:45
I think stuff like this should be handed out as a promotional freebie at Ikea. There's no other reason why you'd have it in your posession.


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Libervurto
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Posted: 16th May 2008 01:04 Edited at: 16th May 2008 01:06
Do the sims have to build it themselves?
I don't like the idea of real products in the game, what if an item doesn't work in the game? would IKEA let maxis edit it? i doubt it
like Dan Houser of R* said "reality should be compromised for the sake of the game, not the other way around"

It is far better to complete a 10 line program than to start a 10,000 line program.
Digital Awakening
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Posted: 16th May 2008 13:31
Um, I doubt there will be many ads in the game and a lot of people buy IKEA stuff in the real world so I don't see why this would be a bad idea. It's not like it's an ad for IKEA, I think it's more like they use the IKEA brand to sell more games. What I don't understand is how we can have so many people on this forum worrying about a game like The Sims

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Mr Makealotofsmoke
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Posted: 16th May 2008 16:46
What i cant understand is why there are so many Expansion packs for the sims 2


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AndrewT
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Posted: 17th May 2008 00:20
Quote: "What i cant understand is why there are so many Expansion packs for the sims 2"


Sometimes I wonder that as well...then I remember that it's EA we're talking about.

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Matt Rock
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Posted: 17th May 2008 00:26
I wouldn't mind the number of expansion packs if they stopped making new games, lol. I have Sims 2 with University, Nightlife, Open for Business, and Seasons. I want Bon Voyage, Pets, and Freetime, but Sims 3 is coming out next year, so what's the point? Do I get the three expansions, or do I just save my money and get Sims 3? But then, how many expansions will I buy before Sims 4 comes out? I did the same thing with Sims 1, buying almost all of the expansion packs for that one (the only pack I didn't get was Making Magic). So I won't do it again with Sims 3 out of principal, lol. Or so I say now anyway

Jeku
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Posted: 17th May 2008 01:42
Quote: "Sometimes I wonder that as well...then I remember that it's EA we're talking about."


It's called money.

Almost half of the games in the Top 10 PC charts of last year are Sims expansions. Put two and two together and you have a reason to keep making expansions. EA is just doing the smart thing in this case and giving the fans what they want.


bitJericho
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Posted: 17th May 2008 02:55
Quote: "Um, I doubt there will be many ads in the game and a lot of people buy IKEA stuff in the real world so I don't see why this would be a bad idea. It's not like it's an ad for IKEA, I think it's more like they use the IKEA brand to sell more games. What I don't understand is how we can have so many people on this forum worrying about a game like The Sims"


It's not like it's an ad for IKEA, it's only an expansion with IKEA in the title and purely IKEA items in the game, sold at a virtual IKEA store by virtual Salesmen with virtual smiles


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Libervurto
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Posted: 17th May 2008 10:20
i don't like all these expansion packs (that do very little expanding) i feel it damages the credibility of the game
but like jeku said; there's a lot of money to be made from raping a concept to death
exactly why i don't want EA in charge of R* games

It is far better to complete a 10 line program than to start a 10,000 line program.
5867Dude
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Posted: 17th May 2008 11:21
Quote: "What i cant understand is why there are so many Expansion packs for the sims 2"

Expansion Packs=More Money.
Thats why although I wouldn't say Sims 2 is limited theres a lot you can't do without expansions.
Like FPSC Model Packs in a way. Although you can do a lot with FPSC on its own you may want some help in models thus you buy model packs


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Pus In Boots
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Posted: 17th May 2008 23:41
Quote: "It's not like it's an ad for IKEA, I think it's more like they use the IKEA brand to sell more games. "


It goes both ways. Frankly, I'm amused by the image of a kid in a games store begging his mother to buy him a Sims game because "It's got IKEA in it!" The only good thing that came out that store is pre-broken wood and I'm not sure there's a large market for that in the Sims universe.

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Digital Awakening
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Posted: 18th May 2008 02:24
The Sims have sold 50 million copies, another 20 million expansions. No other game even comes close. The Sims 2 is 2nd on the PC market with 13 million copies + 7+ million expansions (although I believe WOW have sold more games since it have passed 10 million subscribers). Only 2 expansions for The Sims 2 have sold over 1 million copies but you get the idea. I wonder if people got bored of the concept after the original?

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bitJericho
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Posted: 18th May 2008 02:53
I think it's because they make great gifts to kids.

Ask just about anyone with a kid and they probably have the sims with a few expansions.


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SunnyKatt
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Posted: 18th May 2008 02:59
"Here Jimmy! You can play this game and have a virtual life so you can ignore the fact that everyone hates you in school and that you're picked on all the time! Go be a geek, kiddo!"

"Thanks mom!"

(Jimmy is a generic random name I made up, I'm not targeting anyone.)

bitJericho
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Posted: 18th May 2008 03:07
Just wait till Jimmy reads this!

Then you'll be sorry!


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Mr Makealotofsmoke
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Posted: 18th May 2008 12:32
i think its something like $700 for all sims2 things (sim2 + stuff + expansion packs)

still, they could offer some stuff for free....


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Digital Awakening
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Posted: 18th May 2008 13:20
The Sims is also the only game that have appealed a lot to girls. If there's a PC in a home with at least one young girl the chance is high it got at least the original game on it.

I wonder how much Spore will sell...

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Matt Rock
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Posted: 18th May 2008 23:58
Quote: "It's not like it's an ad for IKEA, it's only an expansion with IKEA in the title and purely IKEA items in the game, sold at a virtual IKEA store by virtual Salesmen with virtual smiles"

I say skip the expansion then... why bother when you can get virtual smiles in the real IKEA store

Quote: "The Sims have sold 50 million copies, another 20 million expansions. No other game even comes close."

They just broke 100 million units recently . The "Sims Insider" email has a "buy two expansions, get one free" offer lol.

Digital Awakening
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Posted: 19th May 2008 11:48 Edited at: 19th May 2008 11:48
Quote: "They just broke 100 million units recently . The "Sims Insider" email has a "buy two expansions, get one free" offer lol."


That would include both games and all expansions then? The figures I posted are only for the first game

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Roxas
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Posted: 19th May 2008 17:36
I cant belive this pointless game can be so popular :/

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Drew Cameron
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Posted: 19th May 2008 18:08
Companies need to make money. Deal with it. If you don't like the pack, don't buy it.

Drew Cameron
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Posted: 19th May 2008 18:09
Quote: "All advertising is evil."


Hardly. No companies would ever get any sales or work without advertising.

I advertise my web design company on Google. Am I evil?

Real world alert.

Pus In Boots
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Posted: 19th May 2008 19:03
OK, that was badly phrased. What I meant to say is, shameless corporate advertising is evil. We don't need a sims game to tell us IKEA exists.

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Jeku
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Posted: 19th May 2008 23:04
Quote: "We don't need a sims game to tell us IKEA exists."


Then... don't buy it?

Funny how people complain about products they never intend on buying or using anyway. We also don't need McDonald's on every streetcorner, so maybe I just won't buy their food?


bitJericho
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Posted: 19th May 2008 23:20
Quote: "Then... don't buy it?"


The point is not that they would release such a thing, but that people would actually be willing to purchase it >.<

Blows my mind.


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Jeku
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Posted: 19th May 2008 23:24
Frankly I've never heard of that expansion, so I wouldn't be surprised if it was a joke. Wouldn't surprise me though--- the store at work has 1/3rd of floor space dedicated to the Sims and its expansions


Deathead
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Posted: 19th May 2008 23:41
Its real. Look..
http://thesims2.co.uk/pages.view_frontpage.asp


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Samoz83
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Posted: 19th May 2008 23:56
but its not really an expansion pack but rather a "stuff" pack which consist of less than the expasions

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Zappo
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Posted: 20th May 2008 00:48
Quote: "Then... don't buy it?"

That's not really the point I was trying to make, but I for one certainly won't be buying it (especially as I don't own Sims 2 ).
My personal gripe really is that you are paying for something which is essentially a big advert. I have the same annoyance when I pay to go to the cinema and they stick on 15 minutes of adverts which are the same as on TV. I don't mind the trailers for new films coming soon so much, but I am not paying to see TV adverts.
The other point is that I don't understand how they can warrant charging for an advert filled add-on when full games like 'Battlefield Heroes' (also from EA) will be completely free due to advertisement subsidy.
Quote: "Frankly I've never heard of that expansion, so I wouldn't be surprised if it was a joke. "

I receive the official EA press releases and its definitely real.


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Matt Rock
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Posted: 20th May 2008 03:31 Edited at: 20th May 2008 03:32
Quote: "the store at work has 1/3rd of floor space dedicated to the Sims and its expansions"

This is completely off-topic, and it might sound like a silly question, but... do you get free games? I'd hope so .

Quote: "My personal gripe really is that you are paying for something which is essentially a big advert."

If you think about it, unless you buy your clothes at Wal-Mart or K-Mart or some other "mart," you're most likely a walking, talking advert yourself . And even then, you'd probably be a billboard for Loony Toons, or whatever other tasteless and tacky garbage they sell in those places. It isn't quite as evil as, say, direct product placements... in Fight Night Round 3 (not singling out EA or anything, just using FN3 as an example), you can't go three minutes without a really annoying advertisement that completely breaks the immersion value. "This fight is brought to you by Burger King! Because boxers are big fat slobs!"

My problem with advertising in games is that they often ruin any chance of suspension of disbelief, because the suits deciding on the adverts apparently know absolutely nothing about the games they're making. Battlefield 2... Road to Tampa map. Drive around in your Hummer and look at the billboards. Intel? In a ***** warzone? Whose idea was that? Stuff like that ruins the game for me, and lessens my opinion of the advertised product. Imagine the hobbit guy in the Lord of the Rings movie sitting on a log. "Man, my legs are tired, but thanks to my Timberland hiking boots, my feet feel fine! I better crack open a cold refreshing Gatorade though and hydrate myself with electrolytes!" Sadly, games are doing stuff like this right now.

But honestly, the Ikea thing doesn't bother me. The game is about playing with a virtual dollhouse, so to speak, and Ikea sells stuff for said dollhouse . Sims 2 is a marketing goldmine, since it emulates everyday people in a contemporary setting. They can get away with any sort of advertising so long as they're clever with it and don't get rediculously greedy. When they start forcing you to see advertisements, like a load screen advertisement or something in the frontend, that's when I'll stop playing the Sims .

bitJericho
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Posted: 20th May 2008 03:55 Edited at: 20th May 2008 03:56
Quote: "If you think about it, unless you buy your clothes at Wal-Mart or K-Mart or some other "mart," you're most likely a walking, talking advert yourself . And even then, you'd probably be a billboard for Loony Toons, or whatever other tasteless and tacky garbage they sell in those places. It isn't quite as evil as, say, direct product placements... in Fight Night Round 3 (not singling out EA or anything, just using FN3 as an example), you can't go three minutes without a really annoying advertisement that completely breaks the immersion value. "This fight is brought to you by Burger King! Because boxers are big fat slobs!""


I would hardly call having art on your shirt (even tacky stuff like looney tunes) lame.

Now, would you see me buying a hat with the adidas logo on it? No. For the same reason I wouldn't buy an IKEA expansion pack for the sims. But I'd definitely buy the Homestar Runner Expansion, if such an awesome thing could ever exist.


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Digital Awakening
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Posted: 20th May 2008 11:06
Quote: "When they start forcing you to see advertisements, like a load screen advertisement or something in the frontend"


For a game you pay for, that should never exist. As for product placements in game that's fine with me as long as it's not too in your face. We see it in movies and TV-shows all the time and in the end it pays for the content we get, in one way or another. For example, if the profit of a game is higher then it's more likely that the game gets developed in the first place. And the profit of one game goes into the financing of another.

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Digital Awakening
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Posted: 20th May 2008 11:09
Quote: "When they start forcing you to see advertisements, like a load screen advertisement or something in the frontend"


For a game you pay for, that should never exist.

As for product placements in game that's fine with me too, as long as it's not too much in your face. We see it in movies and TV-shows all the time and in the end it pays for the content we get, in one way or another. For example: if the profit of a game is higher then it's more likely that the game gets developed in the first place. And the profit of one game goes into the financing of another. The more money there is in the games industry the more and better games we are likely to get. As long as it doesn't break suspension of disbelief.

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Drew Cameron
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Posted: 20th May 2008 15:10
Just because you paid for something doesn't mean you automatically get to avoid advertising.

I pay for Sky TV every month and I get advertisements in between shows.

As a forum of game developers; I'd expect everyone here to understand how hard it can be to make money from games. If you don't like the Ikea ad pack, don't buy it. Some people, unbelievably, WILL buy it, and be happy about buying it.

Pus In Boots
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Posted: 20th May 2008 21:03
Quote: "Then... don't buy it?"


Oh, I don't intend to. But that kinda sidesteps the whole point of the debate. It's the fact that EA has the audacity to release what is basically an interactive advert. This is the sort of thing that advocates big brand advertising in games that can survive without the extra revenue. It sets a bad example for advertising in videogames. You could argue that advertising sits comfortably among other mediums and videogames have been cut out of the market for years. Yes, it boosts revenue. But what about the integrity and reputation of the developer? What about the loyal gamers who don't want Nike or McDonalds invading their games to plant their messages? This IKEA pack is one of many games that make corporate brand advertisers see how easy it is to get their logos plastered over our games. And the producers will welcome the extra budget, so there is little room for rejection.

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Deathead
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Posted: 20th May 2008 21:38
Quote: "It's the fact that EA has the audacity to release what is basically an interactive advert."

Not exactly Maxis makes many stuff packs like these. Like H&M Stuff pack. Many games do it. Even the spider-man games do it(ever seen a nokia advert billboard?) But what I'm saying is that what Jeku said "don't buy it" if you don't want to. ITs not like Ikea is using Maxis to get people to buy their stuff, if they were then they are stupid as gamers like me never care about the games content, I just use it to enrich the game or just enjoy playing it. Its not like the sims 2 won't be the sims 2 again is it?


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Drew Cameron
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Posted: 20th May 2008 23:30
Quote: "Oh, I don't intend to. But that kinda sidesteps the whole point of the debate. It's the fact that EA has the audacity to release what is basically an interactive advert. This is the sort of thing that advocates big brand advertising in games that can survive without the extra revenue. It sets a bad example for advertising in videogames. You could argue that advertising sits comfortably among other mediums and videogames have been cut out of the market for years. Yes, it boosts revenue. But what about the integrity and reputation of the developer? What about the loyal gamers who don't want Nike or McDonalds invading their games to plant their messages? This IKEA pack is one of many games that make corporate brand advertisers see how easy it is to get their logos plastered over our games. And the producers will welcome the extra budget, so there is little room for rejection."


Let's say there was a McDonald's advert in a game. Does it in any way stop you from playing the game? No. But it will make money, game developers will get paid their wages, they will go home and feed their families, etc...

Welcome to capitalism.

It's no different from adverts on TV, adverts on websites. People need to make money, adverts do this. Adverts are goiong to increasingly be in games, but guess what: game development costs are continually rising. Deal with it.

Don't like the pack, dont' buy it. Theres nothing "EVIL" or "wrong" about advertising.

Matt Rock
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Posted: 21st May 2008 02:19
Quote: "game developers will get paid their wages, they will go home and feed their families, etc..."

In a way, that could be interpreted the wrong way Drew. Don't confuse overhead with net profits. I'm not jumping the fence here, I still think adverts are fine so long as they're done well (IE, they aren't annoying, "in your face," interupt or ruin suspension of disbelief, etc.). But I wouldn't go so far as to say the folks at EA would go without dinner if they didn't brand this pack the way they did. It's an added source of revenue, nothing more or less .

But I'm not jumping the fence on my feelings toward corporate greed, either. I just don't think the IKEA thing fits into that category. There's a difference between, say, a game advertising a product, and unchecked greed that literally kills people every day (hi there insurance companies). I think it's hilarious that people are complaining about an expansion pack that they learned about while shopping in Wal-Mart, lol. I'm sure someone will jump on me here and argue in favor of corporate greed, it's happened before whenever I start ranting about Wal-Mart or Starbucks, but before you do that, take a look at the US economy and why it's in such a dump right now .

Zappo
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Posted: 21st May 2008 02:48 Edited at: 21st May 2008 02:50
Just to clear things up a bit, I have no problem with subtle and appropriate advertising within games. Seeing real billboards or using real brands of cars in a racing game can add to the realism. That's great and it can bring in revenue too. But this pack is purely an advertisement. An advertisement they want you to pay for! When games get called things like "Tesco Grand Theft Auto" or "McDonalds Portal" I think it would be going to far
It has been mentioned before but I will reiterate - the more advertising starts to invade games rather than complimenting them, the more power the sponsors will have over what games get made. Its a slippery slope.
"You want to make a World War 1 game? Sorry, you can't because our current sponsor is Yahoo and they didn't exist back then."
"You want to make a driving game? Okay but all the cars have to be Fords and they have to be brilliant and never crash because they are our sponsor and that's what they want."



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Benjamin
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Posted: 21st May 2008 03:32
Advertising is evil.

Jeku
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Posted: 21st May 2008 06:45
I know that EA is experimenting with different ways to advertise in games. They *do* listen to customer feedback--- just look at how they removed the so-called "extreme" copy protection from Mass Effect and Spore. So far I've heard nothing negative about this pack other than from this forum, so our wives and girlfriends who are Sim addicts will most likely get this expansion if they also like going to Ikea.

They overdid the advertising in Fight Night Round 3, I agree, but they totally backed down the advertising from their future sports titles. If something fails and get negative reactions, then they try something else. *Somebody* had to do a shameless product ad like this Ikea expansion, and it might as well be EA who has the perfect game to do it in. Obviously there wouldn't be a Grand Theft Auto Ikea edition, but the Sims is, in my opinion, a perfect avenue for real-world product placement and tie-ins. Most fans of the Sims will probably like it because it makes the game more realistic.

On a side note Will Wright is giving a talk at work next month and I got a ticket! It's crazy, we even need to wear wristbands to get into the gym


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Location: Sweden
Posted: 21st May 2008 11:48
Quote: "but the Sims is, in my opinion, a perfect avenue for real-world product placement and tie-ins. Most fans of the Sims will probably like it because it makes the game more realistic."


I believe that's exactly what the average player thinks. This is a game development forum and what we think hardly represents "normal" people. That is not to say that we are stupid, we are smarter then the average (thus we can actually code).

The average human uses Internet for email and chat and maybe know what Google is but they are likely to have MSN as their startup page in IE6. They are likely to believe that the monitor is the computer (and shooting the monitor destroys all the data). Average people watch Friends and buys the clothes the actors are wearing (which BTW was different in every episode) and they have a high brand awareness. The Sims and its packs are for people like these

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Deathead
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Joined: 14th Oct 2006
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Posted: 21st May 2008 15:24
Quote: "just look at how they removed the so-called "extreme" copy protection from Mass Effect "

On my copy it says its published by Microsoft Game Studios.:S Or did EA publish the PC version?


We are the cost of a world gone wrong.

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