@Gears of War: You are doing a fine job. You have skills. The advices of darimc are very good. The only thing I disagree is tunning up the bloom. Don't do that. Really don't.
My advice:
Not everything is about the graphical enhancement. (Of course that is also a great feature), light placement and entity placement are very important. (Almost every single object is there because it belongs there)example: there is water on the floor ,, and a light in a room. why is the light flickering because there is water on the floor (i hope you get what i mean)...
My favorit shots where the last two, and the fifth.
You are really improving.
And then finnaly, your leveldesing. Your are doing a fine job on that. (What i see from the screenshots.),, Just remeber (Why is that segment/room there?)....
And then the gameplay: Keep sounds in mind and your hud (i think that attracts the player also.),,,Cutscenes are also very important,, But on the other hand i dont like it, example: i was playing alone in the dark last time.... I was walking behind a man, it was very scary i heard sounds of darkness, really cool,, the sensation was 100% but then there was a cutscene,,, and the sensation dropped to 0,01%, because it was like i was watching a movie with advertisement

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Little Things: (just things after finished the main thing)

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You are using x10, i dont know if x10 has recoil or ironsights, but those little things can make a difference...
Also, little traps,, or rooms THAT BELONG THERE,,, but dont have any goal. (A bathroom for example)...
Well I hope i helped you a bit,,
succes
EDIT: If you have any questions, add me to msn or something.
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