First, you shouldn't double post the same problem.
I had the same thing happening with my iPod Touch (3rd generation).
When I clicked on the 'Compile and Broadcast' button that has the gold gear and green arrow, nothing happened on the iPod.
If I click the 'Compile, Run and Broadcast' button with the red arrow, the application ran on both my PC and on the iPod.
Since I have a Mac Mini and can connect directly, I didn't worry about it.
I don't know if it is a configuration issue.
My Windows (64 bit Win 7) and Linux PCs are all hard wire connected to our home network. The modem is also a wireless hub, which is what my iPod, iPad and Mac Mini connect to. And all the wired and wireless devices see each other just fine.
What sort of configuration are you running?
Cheers,
Ancient Lady