Well now, this is interesting. What do you guys think?
For the Adobe Creative Suite (which has been an array of their professional editing software like Premiere Pro, After Effects, Photoshop and Auditions since the early 2000s), they've recently switched to a membership plan for their new "Creative Cloud" program. For $50/month, you get unlimited access to EVERYTHING - Premiere Pro, Photoshop, After Effects, ALL of it, completely unlimited, with 20GBs of Cloud Storage for your project files.
The price for previous versions of Creative Suite usually ranged anywhere from $1200 to well above $2000, depending on what you needed. Then, whenever a new version was released, you had to pay upgrade prices which were almost always around $800-$1000. So within two years, if a person needed to stay up-to-date for their post production workflow, it wasn't uncommon to spend over $3000 on the software alone. Maybe even higher, depending on how many licenses they needed!
However, after two full years with the Creative Cloud membership plan, a person will only have paid $1200 in total for access to EVERYTHING, and there will never be upgrade costs since you can choose to automatically update the apps you have installed - so really, it starts to become a pretty convincing bargain for someone just looking to get their feet wet with professional grade software! To see how little the cost truly is, compare it with your cell phone plan. Then you'll just be even more upset with your carrier.
But, there is a rather huge downside to all of this - you're just renting the software, and will never be able to completely "own" it, unless you buy previous versions of Creative Suite. I think you can still purchase full licenses, but it's EXPENSIVE - almost $1000 for each individual application. Crazy! And again, when newer versions are released you would have to spend WAY more than it's worth to upgrade.
I feel this introduces an entirely new concept to software, one that I sort of disagree with, but that I agree makes sense in the long run for software developers. By building the software to be subscription-based, they can continue to pull in more and more revenue, which is good for them AND us because they can more easily afford the ability to slap more advanced features in. I have Premiere Pro installed right now and I LOVE it - it's just the free trial but it can already do way more than any other editor I've ever used. I can only imagine how much further they can take it!
It's also good for us because it means that independent filmmakers really have a great chance to use professional grade software with very little cost! Indie blockbusters now stand more of a chance!
As good as that all sounds, I disagree with the whole notion of it. You should be able to own your software, and not have to rent it every month! But like I said, I agree that it makes sense in the long run, and will actually be thousands of dollars cheaper too, even if you don't use the applications often enough to justify the $50/month.
But what makes more sense - spending WAY more right away in order to be able to own it and breaking your bank, and then possibly facing the same problem of not using it enough to justify the expense, or "renting" it for way, way less and then just accepting the fact that if you leave the membership you lose the software after 30 days?
Games have been doing this model for YEARS - World of Warcraft is the prime example of that. There may be free versions of these types of games, but they're limited. So why can't the world of creative software pursue that same business model?
As much as I hate to admit it, I think Adobe might be on to something. I really don't want to like it, but it's enticing, especially since I'm on a tight budget for video work!
So again, what do you think? Personally, I really dig the idea. Like I said above, Premiere Pro is AWESOME. I've never used a better NLE in my life (granted I haven't used a lot, but over Sony Vegas and Final Cut Pro it's really awesome)!