Last nite BSkyB announced the company responsible for Satillite TV in the UK and the Fox Broadcasting Network in the states, announced plans for 2 new services that they hope to impliment within the next year.
The announcement came after a few months of speculation on how they would respond to the United States recent (albeit slow) take up of HDTV Broadcasting. Johnathen Murdock stated in a press conferrence, that they hope to impliment HDTV singals seemlessly into thier current broadcasting package. So anyone using Sky Digital or Sky+ will notice this option available to them provided they have a HDTV.
A second announcement came that Sky will be releasing a new Free package for customers.
It will have around 200 Channels and be in direct competition with Freeview (another free tv service that BSkyB is a parnet of). The boxes are expected to retail for £150 from BSkyB and should hit the market in time for Christmas 2004.
The actual channels included are yet to be announced but Murdock (his son, forget his name; he's the one in charge of the uk side of things) stated, "We do not intent to replace our current TV packages with this non-subscription based package, we hope that it will act as a springboard for customers to upgrade and enjoy the benifits of our subscription based packages."
This statement would suggest this will be a pure channel box like cable packages rather than a multimedia centre which Sky Digital and Sky+ are.
There is also an expected statement within the next few months about the recent partnership with NVIDIA Corporation on thier next generation Digital Box. Early suggestions would indicate that due to the success of things like DAB Based radio, GameStar and Online Shopping that this is the area in which they plan to build on for thier 4th Generation Technology.