The new logo is just letters, they have the whole circle thing going on too for the actual games, but when you look it's just the letters EA.
It used to be the Pyramid, Sphere, and Square in Green Blue Red.. some natty scanline effects either the full company title below.
They've gone all 'Cher' with just using the letters heh
Stil yeah this is the point, while you can make it much prettier later.. the main objective is to make a basic logo that is two-tone and memoryable.
It has to be two-tone if you want to be taken seriously because people aren't going to print out full 32-bit beautilfully designed logos for the letter heads.
Most of the big companies just rely on a text style that is unique to them.
Intel, Microsoft (Butterfly = MSN, Flag = Windows, Microsoft is just the word Microsoft with that little square taken out, they've had it for almost 25years now too.. still very memorable though.)
Atari's I really like actually. Because they have the logo, but it's actually part of thier name.
AT
RI
very snazzy
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