There has been a lot of talk and flaming recently around being "a company".
If you are serious about marketing your skills and products, there is a free distance learning course in the UK, funded by the government, in Entrepreneurship. I am doing another course funded in the same way, and I can say that these are serious courses for serious people who want to get on in life. The content is good, and your contribution is 60 hours of your time over 6 months.
http://www.creatingcareers.net/channels/courses/ent_more.asp
In this course you’ll study four units. Here’s a taste of what you’ll find out:
Unit one - You
Find out if you’re emotionally, mentally and financially ready for business start-up. Identify your personal needs and expectations, review your skills needs and evaluate your finances.
Unit two - Your business idea
Learn how to prepare an excellent business plan, find out how to set achievable goals and select an appropriate legal status for your business.
Unit three - Your marketplace
You’ll develop practical market research skills and learn how to make the right marketing decisions for your product or service.
Unit four - Your business operations
Develop your business plan into practical action plans, build a pre start-up timetable and find out how to achieve operational success by matching financial, human and material resources against your business goals.