Tink's idea is tops. That could take digital reading to a whole new level. The problem I think is finding talented authors who would devote enough time to it, but if it were to use pre-written stuff, that would be awesome.
I definitely won't try this until I've written the first episode, posted it here, and had you all rip it to pieces and tell me if it's worth anything at all. If the story sucks, no one will be interested in buying it. Also, I would give out the first "episode" for free on the website so people would know if they like the story and the writing style. Who knows, maybe that first story would "hook" enough people to make them want to buy more
The biggest problem that I can foresee isn't writing the stories, or making the website, or even marketing it... it's finding more authors. The more authors I can find that are writing stories that people are interested in reading, the more money the site would make in that we'd offer more diversity to the people who visit. I don't think the site would take off with one series of stories... it would need 5+, or at least I assume it would.
"In an interstellar burst, I'm back to save the universe"
