That's the thing Jeku, the media is full of hypocrisy, they have no real values when they're reporting something, their only interest is in making sure people tune in or buy their newspaper. If the media cooks up hate for Michael Jackson by focusing a whole lot on the Neverland ranch scandal, then people are going to read up on the next 'weird' thing Michael Jackson has done or the latest on the child molestation case. As long as it is interesting, they'll keep eating at it.
Now that he is dead, 'scandals' are no longer interesting because those stories have been made, now we have tribute stories, because MJ was a big part of the 80s and 90s. You might find down the line the media will start cooking up conspiracy stories (if they haven't already) and speculating on each piece of evidence the police gets. They milked the madeline McCann case like that and Princess Diana is not really dead because even now the media keeps making Diana reports.
Sometimes it can appear they're 'reporting for the people', and some claim to, but by making themselves look like they care, they get a few more readers. Journalism is just a business to them.