1) Do you feel there is a 'sense of ownership' in having to pay for a product vs. getting it for free?
If you say it's free, then it's free. The question of Ownership really isn't relivent.
2) Does this 'ownership' make you feel any more or less loyal to a brand, or do you find there is a price point below which it doesn't make any difference?
Well, I've paid for it, and I'm too cheap to go over to something else. So in that respect, it makes me more loyal to the brand.
3) Would a 'tiered product' structure appeal? Taking DarkBASIC as an example - a free version could offer you the core basics for game making, but all games have a pop-up screen at the end. A 'bronze' version does away with this. A 'silver' version adds in lots more 3D functions / features, perhaps shader support. A 'gold' version allows commercial release of your games, plus various other features (these are all just hasty examples, but I hope you get the idea) - does this alienate or interest you?
- Bronze
Basically, give away DarkBASIC Professional (but call it DarkBASIC Starter Edition) as it is now, but with no support other then that provided on the forums, and restrict the selling of Commerical games, this will give users time to practice with it and have fun learning the language.
- Silver
Price this at around £49.99 as you do now, give away DarkAI, and DarkPhysics (Ageia requires a licence so base a software version on ODE or something simular), and the Shader System that's being worked on. Allow royalty free game development with it, and technical support. Also provide a brand new IDE that is bug free. Give this away to users who have already purchased DarkBASIC Professional and have a licence code already issued.
-Gold
Price this around £100 - £120, offer to existing users for £20.
Revamp the networking to support MMO and other large multiplayer games.
Give away Dark AI, and Dark AI 3D designed for open space games such as a flight or space simulator.
Give away DarkPhysics based on ODE, and DarkPhysics based on Ageia's engine with a choice to use either.
Give away DarkLights, DarkSpeach, and Shader support and editor.
Give away a texture and model pack, the source code an FPS, Flight Sim, Space Sim, Point and click adventure, a few retro games and finally a basic MMO. Ensure that these games require all the Gold features to they can't be given away to Silver or Basic users. Make these games royalty free to sell providing they have a Gold licence.
This way Gold has:
1) DarkBASIC Pro's core abilities.
2) Easy AI implimentation.
3) Software and Hardware Physics Intergration.
4) Proper Shader Support and generation.
5) Much Improved networking tools for MMO's and other large multiplayer games.
6) Royalty free licence.
7) Source Code.
8) Media packs.
9) DarkLights.
10) DarkSpeech.
11) Better IDE.
Finally have a fouth Option:
Developers Edition -
Price - £150 - £300
Exclusive membership to a DarkBASIC Professional Club, where TGC Developers personally hand out advice.
The Product comes with a proper set of books much like "Hands On DarkPHYSICS" covering all the aspects of the language.
Access to the DarkBASIC Professional source code.
Access to Plugin Source Code
A DVD full of 1st class models and textures.
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This way, you get rid of DarkBASIC Pro's reputation for being a hobbiests language, while giving a starters edition for hobbiests to play with. You are not alienating existing users, and opening the market up to developers who are serious about producing games and software in DBP. You also have packages that suit existing shareware developers and serious game developers alike.
I lay upon my bed one bright clear night, and gazed upon the distant stars far above, then I thought... where the hell is my roof?