"it would be quite easy to identify the HTML around the images and 'cut' it out using some PHP code."
No, it won't be. It'll use the same redirection system as every other link (showcase games, web sites, etc) when we re-launch.
Dryll - "I am limiting the time I spend on this forum as I do not wish to spend my web browsing time viewing adverts"
And you spend how long exactly on the ONE page the advert is on? (the forum index page). What.. 10 seconds? Maybe less? You are over-reacting on a grand scale. Tell me - what other web sites do you visit daily that DON'T have adverts of some kind for related products on? The BBC? Oh wait, they advertise their own programs on their site. GameSpy? (err, let's not go there, you can't even download files easily without a charge), Barrysworld? (same again), any CNET site? any search engine? Gamedev.net? Flipcode? etc etc bloody etc. Perhaps you should limit the time you spend on those too? After all they're just lining their pockets with your gold, right? Geezus H, some people.
Rob - "Hence I think that an ad for say CharacterFX or MilkShape would get more hits than one for GAME"
And those will also rotate into the selection on the new site. Primarily we'll use it to advertise our own products (as I've stated once already in this thread). I think it's a misconception to assume that most people here don't play games. Quite a big one at that.
I'm locking this thread, there is nothing more to discuss about it. If you don't like the ads, don't visit the forum index page, bookmark a forum directly. Not exactly rocket science is it.
"Gentlemen, we are about to short-circuit the Universe!"