BASIC (Beginner's All-purpose Symbolic Instruction Code) was named this in order to convince people to use it. The acronym means nothing really if you think about it except that it "sounds" easy to use. There is nothing that says that just because the language is like "BASIC", that it has to be called "BASIC".
Something like "SIMPLE" for (Starters Instructional Multi-purpose Programming Language Environment) or perhaps "SIMPLEX" for (Starters Instructional Multi-purpose Programming Language Environment for X) would be no different than BASIC if you follow that mentality.
Or "GEM" for Games Easily Made?
My point is that yes, I would be more likely to notice something like "BASIC" or "SIMPLE" as to "Dark Messiah" if I were a beginner. But as an advanced user, I would probably scoff at first.
It's a touch decision.
I am putting myself to the fullest possible use, which is all I think that any conscious entity can ever hope to do. ~Hal-9000