still going
Quote: " Brand loyalty will only go so far though, if I was a parent buying my kid a present, I certainly would not spend 400 quid or more on a console when there's others out there, just as well advertised, which are cheaper, and in the end, most console for under 18s are going to be bought by the parents"
While price is a factor in any purchase, but so is
influence. Be it by marketing, brand loyalty or peer pressure.
Quote: "Basing the sales of your new products purely on brand loyalty alone is bad business practice. Each new product should be treated as though it is the first in the series; otherwise you will end up getting complacent and expecting people to buy it."
One of the most (if not, the most) difficult (i.e. expensive) things for any business to do, is attract new customers to a new brand. Previous customers are a businesses biggest assets.
Quote: " Using words from the English language does not count as a "weird and wonderful" brand name. Obscure words such as Wii with double meanings do. Sure the brand affiliation adds a lot of weight to a product, but when new brands are just starting out using interesting and unassuming names is an effective way to catch attention. Doing this still catches attention when used in conjunction with the big brands. "
Wii (as a brand name) at this point has very limited exposure. While familiar within the gaming/geek community. It's meaningless outside. If they want to reach people who are currently out of the gaming loop, they'll have invest
big in advertising to attract them.
Quote: "We are talking about the DS/Wii and PSP/PS3 concepts rather than the actual consoles themselves. The concepts behind the DS and Wii are the same, as are those behind the PSP and PS3. This is leading us to believe that the Wii and PS3 will have similar success to their handheld counterparts, backed up by factual sales numbers."
The Wii / PS3 are yet to be released, so how can a direct correlation be drawn ?
